About
Min-Jun Park provides deep cultural intelligence and market insights for companies entering or expanding in South Korea. From consumer behavior analysis to business etiquette training, he ensures clients navigate the Korean market with confidence. His expertise in Korean pop culture trends gives clients unique market positioning advantages. Min-Jun started his career at LG Electronics in Seoul, where he led market research for the company’s international expansion. He later joined a Korean entertainment company, managing global content distribution strategies across 40 countries.
Education
- MA in Korean Studies, Yonsei University (South Korea)
- MSc in Marketing Analytics, Northwestern University
- BA in Business Administration, Sungkyunkwan University
Certifications
- Korean Language Proficiency (TOPIK Level 6)
- Google Analytics Certified
- Certified Market Research Professional
- K-Culture Content Creator Certification
Key Projects
- Guided 60+ international companies through Korean market entry
- Built consumer behavior database covering 10 million+ data points
- Created Korean business culture training program (5,000+ participants)
- Launched Korea market trends newsletter with 25,000 subscribers