About
Yuna Seo bridges business cultures between Korea and China, facilitating trade, investment, and partnership opportunities. She provides strategic market entry guidance and cross-cultural negotiation support for companies expanding in both directions. Her bilingual fluency and cultural intelligence are invaluable assets. Yuna started her career at Samsung Electronics in Seoul, where she managed government relations and trade compliance for the company’s Chinese operations. She later joined the Korea Trade-Investment Promotion Agency (KOTRA) in Shanghai, facilitating bilateral trade deals worth over €500 million.
Education
- MA in International Relations, Seoul National University
- MBA in Asian Business, CEIBS (China)
- BA in Chinese Language & Literature, Korea University
Certifications
- Certified Intercultural Development Professional
- HSK Level 6 (Chinese Proficiency)
- TOPIK Level 6 (Korean)
- Certified Trade Finance Specialist
Key Projects
- Facilitated 80+ Korea-China joint ventures worth €500M+
- Built cross-cultural training program for 50+ companies
- Established government relations network in Seoul and Beijing
- Published market entry guides for 15 industries